Contest Rules

“LIVE IN THE VINEYARD” – ULTIMATE ACCESS – NAPA VALLEY, CALIFORNIA PROMOTION – April 4, 5 & 6 2009

Promotion:

Atlantic Records, Capitol Music Group, Hollywood Records, Vanguard Records, Universal Music Group, Jive Records, Toucan Cove and Concord Music Group have banded with BSG Entertainment and the Navigator Company to create one of the most intimate and exciting on air radio promotions of the year.  A once in a lifetime chance to win tickets for a private weekend getaway with acoustic concerts featuring the hottest singer/songwriters of the moment in a unique and incredible environment for a “not for sale” winner-only private concert in the foothills of the most beautiful country imaginable – California’s famed Napa Valley.

This promotion will provide totally intimate and amazing acoustic concerts paired with tastings of some of the finest wines and food pairings that Napa has to offer in the incomparable setting of the famed Silverado Resort.  Winners will be flown into one of the bay area airports (depending on lowest cost/availability) – San Francisco, Sacramento OR Oakland airports - the morning of  April 4th and travel (winner responsibility) the scenic hour drive to the Silverado Resort to check into a lovely room, receive special winner gift baskets in their rooms and prepare to kick off their once-in-a-lifetime experience at 6pm on Saturday night!

At 6pm, Saturday – the real fun begins when the winners check in to pick up their ULTIMATE ACCESS “Vineyard” laminates that will be their ticket to all the weekend’s exclusive events.  Universal/Motown’s incredible  SAFETY SUIT  and Toucan Cove’s electric band  SAVING JANE will kick off the three-night getaway at an exclusive welcoming cocktail party/show capped off by superstar Hollywood Records band THE PLAIN WHITE T’s  at the Silverado Resort at 6pm on Saturday, April 4th.  Winners can enjoy wines from famous participating vineyards, cheese and fruit pairings and be introduced to the up and coming face of Hot A/C’s hottest breaking and star artists.  They will have chances to hang out, get photos and autographs from these soon-to-be household names after the show.

At 6pm on Sunday– winners will check in at the main ballroom with their laminates for access to the Sunday night private show.  At 7pm, Jive’s NICK LACHEY  will kick off the evenings show, followed by Concord/Hear Music’s new Canadian singer ANJULIE and then a brief intermission and onto the two HUGE headliners of the event – international superstar LILY ALLEN (now on the cover of SPIN magazine) and Atlantic’s touring powerhouse , O.A. R,  fresh from their hit with “SHATTERED” (both also performing acoustic).

Monday morning, April 6th, the winners will be taken in private groups of 26 to the famous caves of the Miner Family Vineyards– one of Napa’s most celebrated winemakers – to enjoy another private tasting of select reserve wines with food pairings – courtesy of Miner.  Vanguard Records multiplatinum powerhouse, LIVE, will be their “Celebrity/Guest Host” and will meet & greet the winners and sign autographs.  

Winners will then be returned to the Silverado Resort where they can spend the remainder of the day exploring the resort, the golf course, spa or whatever takes their fancy – then be flown back to their home cities on Tuesday Morning.

This promotion encompasses everything that listeners imagine when they think of a “once in a lifetime” artist experience.  Great music, great surroundings, great food & wine, and a “you cannot BUY it” promotional opportunity for our radio partners. There will be a max number of 250 people in attendance.  This is truly “up close and personal” and winner only access – NO tickets will go to anyone but the participating stations***

Provided with promotion:

Winner & Guest – airfare for two/roundtrip (winner info deadline – March 13th!!!)
Hotel room for three nights at the Silverado Resort
Welcome Cocktail Reception & Acoustic Concert @ Silverado – Saturday, April 4th
Private Celebrity chef food pairing and wine tasting
Private Main Acoustic concert w/ wine tasting & food pairing @ Silverado – Sunday, April 5th
Gift basket provided during event
Private tour & tasting in the caves at Miner Family Vineyards w/ transportation from Silverado Resort to Miner Family Vineyards  & back w/ special Guest Artist Meet & Greet

Promotional mentions required:

Discussed on a station by station basis/Station may also sell “locally” to expand NTR value

Radio station involved must provide the following:

1 – Artist mentions & music – Station must include ALL the artists performing in the promotional mentions (on air, web, etc) and must also utilize musical clips from these artists’ current singles to provide musical production beds for the promos.  It is acceptable to have multiple promos with different artists featured – but all artists must have suitable exposure and cannot be excluded nor downplayed.  We must be provided a copy of the promo spots prior to AIR that will run to verify artist mentions/music inclusion and verbage as well as a projected schedule of promos running.

2 – Promos must mention that promotional consideration has been made by Atlantic, Capitol Music Group, Universal Music Group, Jive, Hollywood, Concord/Hear, Vanguard and Toucan Cove Records.

3 – Promos must mention the Silverado Resort as well as the Miner Family Vineyards.  Logos and websites will be provided to the radio stations to utilize these in any print or website advertising.  When promoting this on the web – radio station must include a “link” to Silverado Resorts’ website as well as Miner Family Vineyard’s website during the promotion as well as Artist images and if possible – website links to artist’s homepages.

3 – Winners & guests must be 21 years of age or older

4 – This promotion will be offered to the radio stations with no guarantee of adds or additional airplay for any of the above named record companies and their affiliated artists or singles.

****** NOTE – due to liability issues/rental car restrictions –  Winners will be responsible for their own ground transportation from San Francisco, Sacramento, or Oakland airports to Silverado Resort and their return transportation from the resort to the airport.  Once at the resort – transportation will be provided to the cooking event on April 5th and the private cave tour and tasting on April 6th at Miner Family Vineyards*****

*** All Winners will be required to sign a “Release of Liability” form releasing ALL involved parties from any liabilities – and giving permission for their likenesses to be used on film, video tape, digital photography etc., participating labels may require additional releases.

** Radio stations participating MUST provide us with Name, Address and SS# of winners for 1099’s to be issued on cash value of prize won.  Total value of prize will be determined after flight information is secured.***

BSG Entertainment and The Navigator Company will be on-site during all times at the promotion to assist the winners, help coordinate the meet & greets, take photos for winners and provide general organizational support and assistance.